Buy DITA Lancier Eyewear Online in India

Titanium
DITA LANCIER
DITA LANCIER DLX112-B-01
Titanium frame
In stock
₹53,100
Titanium
DITA LANCIER
Dita Lancier LSA-426 Eyeglasses
Titanium frame
In stock
₹41,165
Titanium
DITA LANCIER
Dita Lancier LSA-121 Eyeglasses
Titanium frame
In stock
₹39,925
DITA LANCIER
Dita Lancier LSA-425 Eyeglasses
Square frame
In stock
₹50,999
DITA LANCIER
Dita Lancier LSA-116 Eyeglasses
Square frame
In demand
₹38,750

About DITA Eyewear

Founded in Los Angeles in 1995 by John Juniper and Jeff Solorio, DITA is a luxury eyewear house known for meticulous craftsmanship, with frames made in Japan.

Precision titanium, hand-finished acetates and refined details define DITA sunglasses and optical frames, including the performance-inspired DITA Lancier line.

Is DITA eyewear at Nayan Sukh Exclusive original?
Yes. Nayan Sukh Exclusive is an authorised dealer of DITA — every piece is genuine, sourced directly, and comes with the brand’s warranty against manufacturing defects.

Can DITA frames be fitted with my prescription?
Most frames can be fitted with prescription lenses — tap “Choose your Lens” on the product page and share your prescription during checkout.

How long does DITA delivery take?
Standard delivery is 2–10 working days across India, with tracking. Unused frames in their original condition can be exchanged within 7 days (customised lens orders are not returnable). You can also try DITA in person at our showrooms in Ranchi.

Explore: Dita · Dita Sunglasses · Dita Eyeglasses

Our Clients

Draupadi Murmu

President of India

MS Dhoni

Captain Cool

Sanjay Seth

Member of Lok Sabha

Irfan Ansari

Health Minister of Jharkhand

Shilpi Neha Tirkey

Agriculture Minister of Jharkhand

Babulal Marandi

Former Chief Minister of Jharkhand

Arjun Munda

Former Chief Minister of Jharkhand

A K Mishra

Founder of Chanakya IAS Academy

Mahua Maji

Member of Rajya Sabha

Alisha Singh

Dancer and Choreographer

Sudivya Kumar

Former Education Minister of Jharkhand

Our Heritage

121 Years · 4 Generations · One Vision

Where it all started

The Beginning of a Legacy

In 1905, the foundation of our optical legacy was laid — a journey rooted in trust, craftsmanship, and vision.

From vintage values to modern thinking

Strengthening the Roots

Carrying the vision forward, Praduman Narayan Shah strengthened the foundation of Ashok Optical, Patna.

This phase represented a smooth transition—where traditional values met evolving optical practices, preparing the legacy for future generations.

A family journey grows

Expansion Across Generations

With time, dedication turned into generations.

The journey expanded under the guidance of:

Girdhar Prasad
Brij Bihari Prasad
Ashok Prasad
Ratan Kumar Gupta

In 1963, Ashok Optical, Ranchi was established—marking a major milestone in the family’s expanding optical legacy.

#50YEARSOFHERITAGE

CORE COMPETENCY OVER GENERATIONS

Equipped with the most innovative technology...

The birth of Nayan Sukh Optician

A New Beginning

In 1990, beside Santivita Hospital, Ranchi, Nayan Sukh Optician was born.

With just a 300 sq. ft. shop, this was not an expansion—it was a bold new beginning.

Mr. Ratan Kumar Gupta stepped away from the family business to build something of his own.

There was no inheritance, no backing—only experience, honesty, and unwavering faith in hard work.

Care before commerce

The Turning Point

Believing that true trust is built through care,

in 1995, a visionary step was taken—the introduction of the first OPD clinic.

The idea was simple yet powerful:

When a doctor treats with integrity, the patient feels confident, satisfied, and safe.

From optical to eye care

Vision Expands to Nayan Sukh Care

With growing trust came greater responsibility.

In 2000, Nayan Sukh Care was established—an integrated vision of optical services and an eye hospital with 7 beds.

Under the guidance of Dr. Malay Verma, the hospital journey truly began.

Expanding Thoughtfully

Growth with Balance

“In2004,Nayan Jyoti Opticalopened nearPlaza Chowk, Ranchi.

Along with the optical store, anexpanded 10-bed hospitalwas introduced—strengthening our commitment toquality eye care.”

REACHING MORE COMMUNITIES

RATU ROAD EXPANSION

A new Nayan Jyoti outlet opened on Ratu Road, Ranchi, increasing accessibility to quality eye care and optical services.

Heritage powered by modern excellence

Continuing the Vision

In 2025, a new chapter began with the opening of Nayan Sukh Eye Hospital, Pundag, Ranchi, led by Dr. Siddharth Shekhar.

Built on 121 years of heritage, and driven by modern medical excellence, the journey continues stronger than ever.

Frequently Asked Questions

Are all your eyewear products 100% authentic?

Yes. Nayan Sukh Exclusive is an authorised dealer of every brand we carry — each piece is genuine, sourced directly, and comes with the brand’s warranty.

Can I get prescription (power) lenses fitted?

Absolutely. Most frames can be fitted with prescription lenses — just choose “Choose your Lens” on the product page and share your prescription during checkout.

What is your return & exchange policy?

We offer a 7-day exchange on frames that are unused and in their original condition. Refunds are issued as a credit note; customised lens orders are not returnable.

How long will delivery take?

Standard delivery is 2–10 working days across India, depending on your location and courier partner. You’ll receive tracking as soon as your order ships.

Can I book a home eye checkup?

Yes — visit our Home Eye Checkup page, share your details, and our team will confirm your appointment on WhatsApp.

Do you have stores I can visit?

Of course. Visit any of our Nayan Sukh showrooms in Ranchi — see the Showrooms section just above for addresses and directions.

Do you offer a warranty on your eyewear?

Yes — every frame carries the brand’s manufacturer warranty against manufacturing defects. Keep your invoice handy as proof of purchase.

Your cart is empty

Your cart

Estimated total

Sort by

About DITA Eyewear

Our Clients